Wing & Vale
Three homepage concepts
Open each one on your phone first, then on a laptop. Scroll all the way through before judging. Notice which one you lean toward, which one looks like the brand, and which one you would forward to a family office.
The strategy documents’ own identity taken seriously: white and Sky Ice pages, Midnight Navy ink, Aviation Blue actions, gold only where a number matters. A live Cost Index instrument sits beside the headline.
The institution that publishes the calculator, the index and the rankings. Wins on trust with family offices and advisers.
Your burgundy-and-ivory pick, evolved into editorial luxury: a full-bleed photograph capped at one screen, an ivory stepper card overlapping its edge, Cormorant display, brass rules only where they separate data.
Continuity with the direction you already responded to, with the craft raised and the luxury jacket traded for restraint.
A night approach into a private terminal: layered graphite surfaces, approach-light blue for actions, amber threshold light as the only warm accent. The glass stepper panel is the hero object; the Cost Index prints on one ivory sheet.
Reads premium on a phone, makes the tools the visible product, and is the widest contrast to the other two.
Take notes as you go, for example: the hero from one, the typography from another, the colour from the third. Then come back and we lock in a direction.